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Intellectual Property Protection
in Chengdu in 2004

 

II. Exerting Supervision Function to Establish a New Mode of Trademark Protection

Trying out to establish a notification system of trademark licensing. In the recent years, a lot of well-known foreign trademark commodities entered into Chengdu; to solve problems of the nonstandard use of trademark licensing, avoid the occurrence of trademark infringement and counterfeit activities, and safeguard rights of trademark registrants and interests of consumers, Chengdu put forward a new supervision mode-a notification system of trademark licensing, which meant that, the industrial and commercial administration would review those licensed trademarks in commodities circulation field; if trademarks accorded with provisions of Trademark Law, they will be notified to the public. The Municipal Industrial and Commercial Bureau took the lead in notifying licensed trademark of such commodities as clothes and shoes in Jiulong Square, Dacheng Square and Hehuachi Square, which not only moved forward the pass of trademark supervision, but also gained fairly good social effects.


In May 2002, Chengdu was chosen as a national experimental city on patents. Chengdu Municipal Government issued documents like the Plan for Experimental Patent Units in Chengdu. In March 2003,Chengdu Municipal Government called up a meeting on experiment patent units.

Carrying out the activity of ˇ°combination of cities and villages with the aid of industrial and commercial bureausˇ± to do well in cultivation of trademarks of agricultural products and by-products. According to the actual situation that the number of trademark registration of agricultural products was very small, and the using rate of trademarks after being registered was very low, the Municipal Industrial and Commercial Bureau, in the principal of ˇ°general guidance, main support, protection of registered trademarks and creation of famous brandsˇ±, strengthened the cultivation of agricultural trademarks, and provided specific guidance to Taipinglongshi fruits and Zongfu fruit industry on use of trademarks, promoted trademarks innovation and accelerated the development of agricultural industry.

Authorizing and protecting famous trademarks according to laws. In 2004, Trademark Bureau of State Administration for Industry and Commerce authorized 3 trademarks, Shenda, Tongwei and Huangchenglaoma as well-known trademarks; 33 municipal famous trademarks were newly authorized, and 16 municipal famous trademarks reviewed by Chengdu Industrial and Commercial Bureau.

Strengthening administrative law enforcement of trademarks. In 2004, industrial and commercial departments at all levels in our city focused on protecting the right to the exclusive use of registered trademarks, and took stern measures to investigate into and solve a batch of trademark infringement and counterfeit cases. Statistics showed, in the whole year, 248 illegal cases of trademark infringement and counterfeit were investigated into and solved, and an amount of 1.4558 million RMB was confiscated. In the meantime, according to the unified deployment of Working Plan on Carrying out the Protection of Proprietary Use Right of Registered Trademarks, issued by State Administration for Industry and Commerce, the special actions of registered trademarks protection was carried out within the whole city, which focused on investigating into and handling cases of food and medicine trademark infringement, cases of foreign-related trademark infringement, and trademark printing enterprises. 6150 person times of law-enforcement personnel were sent out, and 97 dens producing and selling counterfeit trademarks were destroyed, giving a forceful blow to the trademark-related illegal activities.

 

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